Evie Barrett

Currently a reporter at PRWeek UK, Evie recently graduated from Kingston University with a BA (Hons) degree in Journalism. She loves all things pop-culture, be it music, film or TV, and is secretly somewhat of a TikTok connoisseur. In 2020 she won KU’s Most Promising Journalist award, and in 2022 was named KU's News Reporter of the Year.

Contact: evie.barrett@haymarket.com


Online earned PR is ‘far more effective than advertising people might like to admit’

Online media audience engagement holds paramount importance when it comes to the impact of a brand, according to an audience measurement study by data insight specialist Metricomm. Mark Westaby, Metricomm director and former AMEC chairman, believes the power of clients appearing organically in online news stories is “far greater than has ever been understood or realised”, having a direct link to the number of Google searches and sales a product or brand receives. The strength of this relations
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