Haribo announces PR and social media agency partner
After launching a UK PR and social media review earlier this year, Haribo has appointed a communications agency.
Evie Barrett
Currently a reporter at PRWeek UK, Evie graduated from Kingston University with a BA (Hons) degree in Journalism. She loves all things pop-culture, be it music, film, TV, or TikTok trends. In 2020, Evie won KU’s Most Promising Journalist award, and in 2022 she was named KU's News Reporter of the Year.
Articles
‘Irony doesn’t work in PR campaigns’ – Deliveroo and Shelter on using comedy
Aisha Jefferson, global head of consumer comms at Deliveroo, expressed her dislike of irony in PR campaigns during a recent panel at PRWeek’s PR360 conference.
Only 13 per cent of new PR agencies are founded by women, research finds
Fewer than one in seven PR and comms agencies launched last year were founded by women, according to Companies House data.
Edelman creates international president role and names new EMEA CEO
Effective from July, Edelman’s new president, international, will be assigned to ‘further diversify the firm’s geographic business mix’.
TfL defends comms internship after criticism from MP
Transport for London (TfL) has reaffirmed its commitment to ‘fostering diversity’ in the PR and communications industry, following online backlash against its internship which is exclusively open to BME candidates.
#Ad vs #Gifted? – lawyer weighs in on influencer marketing debate
Iona Silverman, partner at law firm Freeths, discussed the murky waters of influencer marketing at PRWeek’s Influencer360 conference last week.
Which PR agencies made The Sunday Times Best Places to Work 2023?
A handful of PR and comms agencies were named as top-rated employers by The Sunday Times in its latest Best Places to Work Awards.
Do limited PR budgets make us complacent, or give us more freedom?
In-house PR pros from Thomas Cook and Anchor spoke alongside Ogilvy and analytics company Newswhip at PRWeek’s PR360 conference, discussing data literacy within the industry.
Ovo comms boss divulges energy supplier’s biggest strategic changes
Alex Doorey, vice-president of corporate affairs and marketing at Ovo, discussed how the energy company is ‘moving away from antiquated systems’ at PRWeek UK’s PR360 conference this week.
When is the best time for brands to post on social?
Analysing nearly two billion engagements across 400,000 social profiles, Sprout Social has identified the best times to post on social media.
Rise at Seven invests in content creator team to combat Google’s AI changes
Rise at Seven has expanded into the content creation market to facilitate a wider range of channels, such as TikTok, that are now being used as search engines.
‘Social can be an effective broadcast channel for Gen Z’, research finds
LADbible Group has analysed Gen Z media habits, based on survey results seen exclusively by PRWeek.
Eurovision UK – fresh brand PR opportunity or ‘same old beast’?
The Eurovision Song Contest: it’s kitsch, convivial, chaotic – and it’s happening on home turf. On paper, it’s the perfect opportunity for UK consumer brands to spark some joy – but this year, things may not be quite so simple.
One in two PR pros ‘plans to use AI’
Over half (61 per cent) of PR professionals currently use AI or are interested in using it in their workflow, according to new global research from Muck Rack.
‘A symbol for change’ – EA comms boss on major rebrand
EA Sports has begun rolling out its new interactive football brand after ending its 30-year deal with FIFA.
Which media outlets to pitch to? Survey reveals all
Woburn Partners has conducted research to find out where people consume news, with news websites being the most popular option.
UK businesses not walking the talk with ESG performance, says report
New analysis has found transparency gaps between what top FTSE 100 businesses say and do when it comes to ESG performance.
PR budget cuts continue amid UK marketing growth – IPA Bellwether report
Marketing executives’ PR expenditure decreased once again in the opening quarter of the year, continuing the trend recorded since the second half of 2022 by the IPA.
Freuds+ targets US growth as it launches behaviour change offer
Freuds+ has launched a behaviour change service for communications that aims to offer practical advice on using science in campaign strategies.
‘Flexi-committed clout-chasing allyship’ – Bud Light shows tentative stances won’t wash for brands
Budweiser beer producer Anheuser-Busch has upset those on both sides of the ongoing US ‘culture wars’, by saying that the brand ‘never intended to be part of a discussion that divides people’.
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